• Raising student awareness of the implications of HE study on the range of graduate employment options available to them
  
  
• Encouraging students to consider their longer-term career aspirations much earlier in the education decision-making process
  
  
• Raising awareness of the graduate labour market in South Yorkshire
  
  
• Raising awareness of the skills, attributes and work experience that employers look for in potential employees
  
  
• Raising awareness of the range of traditional and non-traditional routes into higher education
  
  
• Enabling students to evaluate their academic performance, identify their strengths and weaknesses and produce three structured learning plans outlining the various paths that their careers could take
  

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